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Posted on January 3, 2010 in: Culture, Media

Catchphrases that have jumped the shark (hasn’t ‘jumping the shark’ become a bit tired as well?), a holiday commercial that worked for me, leftie whining about commercials, how do you pronounce ‘niche’? And are Leonardo DiCaprio and Julia Stiles the same person?


RANDOM: Fractal from University of Wisconsin collection

  • A buzzword loses its usefulness when it’s used to substitute for real thinking rather than to illuminate it. (Reply on Twitter to @MaxMarmer) The end of the decade, apparently, has become the perfect time for bloggers to assess and assail popular and shark-jumping catchphrases. Here are two from Slate and from iCarly (I love this show!) creator Dan Schneider.
  • As a result of Christmas weekend’s movie marathon, I was assailed by the same theater commercials over and again. The only one I really enjoyed was last year’s “Extended Family” Coke-Walmart commercial starring actor John Magaro as a charming and goofy holiday party host. I could only find one YouTube listing for the commercial, and one on MSNBC.


Click image to view ad (opens in new window).

The MSNBC story was about commercials in general. The YouTube listing (since removed because of a copyright claim) occasioned predictable leftie cynical spleen-venting about the corporate conspiracy by Coke and Walmart to lull us into a shopping stupor.

  • Via my friend Ellen is this (Canadian!) blog entry, “Niche vs. Niche,” that explores the correct pronunciation for the word (nitch or neesh). Both, btw, are correct but the blogger puts down the way I say it (nitch) as coarse and unsophisticated. Funny. His way strikes me as snobbish and pretentious. Fancy that.
  • Leonardo DiCaprio and Julia StilesJunkie1 explores my theory that Leonardo DiCaprio and Julia Stiles (pictured at right) are the same person. See what you think, over at the Little Junkies blog.

(Edited to reflect YouTube’s removal of the Coke-Walmart ad. The ad remains available via MSNBC thanks to Fair Use provisions of copyright law. No thanks to the money-grubbing ad agency.)

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About Carlos Pedraza

Carlos Pedraza is a screenwriter and producer at Blue Seraph Productions, and also oversees its writing consulting division, Blue Serif. Carlos is based in Seattle and Los Angeles.

Copyright © 2010 Carlos Pedraza